When you’re new to coaching, getting people to visit your website might seem hard. You don’t yet have an established audience, and dropping links everywhere will likely annoy people or get you views from people who aren’t your ideal client.
So, how do you reach the right people? How can you get them on your website?
One way is to market your coaching business on social media by posting regular helpful content.
What is social media marketing?
Social media marketing is pretty much what it sounds like… using social media platforms to promote your products or services. Those platforms include Facebook, Instagram, LinkedIn, YouTube, and even Brooke Castillo is getting on TikTok!
9 ways to market your coaching business on social media
Social media is a significant part of our daily lives. Over half of the world’s population (58.4%) uses it. And we each spend an average of 2 hours 27 minutes per day reading, posting, liking, and sharing updates with our followers.
That’s a lot of eyes and a lot of time!
So, if you want to get your coaching business noticed on social media, here are nine tips to help you reach more people:
1. Understand what you are trying to achieve
What are you actually using social media for?
It’s not enough to post wildly with no real strategy for what you are trying to achieve. Are you trying to:
- Drive traffic to your website?
- Sell a product or service?
- Get people to download a freebie?
- Encourage people to sign up for a masterclass?
Or maybe it’s something else?
When you know the results you’re trying to achieve from your social media marketing, you stand a better chance of hitting your goals.
2. Know your niche
By picking a coaching niche and understanding the pain points your customers have, you stand a better chance of creating content that resonates with them. Keep the spotlight on them and their problems instead of on you as a coach.
3. Make a great first impression
When you attend an interview, you make sure you make a great first impression – and social media is no different.
To make a great first impression:
- Use a professional headshot in your profile
- Create clean and uncluttered banners
- Make sure your copy is well written and understandable
- Post aesthetically, well-designed images
Do these, and you will create a great first impression that will help persuade people you are the coach for them.
4. Share useful content that adds value
This is the tip that matters the most.
Take time to think about what your audience would find useful. What is it about your service that is utterly unique? And how could you deliver it to them in a post that will make somebody stop to look or read?
Also, concentrate on the problems your customers have. And tell stories about how you have been through similar struggles. Doing this builds a human, caring connection.
There is nobody else like you, so make sure your content is valuable and packaged in your distinctive voice and style.
5. Use the one-in-seven method
The one-in-seven method means that for every promotional post, share six relevant to your niche or audience without directly selling your services.
It could be:
- An amusing meme
- Relevant articles from respected peers
- High-quality articles written by you
- Tools that will benefit the lives of your target audience
- Free downloads and freebies
This way, you deliver content that’s relevant without spamming your followers with sales pitches. This one-in-seven isn’t a hard and fast rule, but a helpful guideline.
Top tip: Whether you are promoting yourself or not, always ask your followers to contact you. Whether that is by email or a free call. Make it as easy as possible for your audience to get in touch.
Networking is super important on social media. Take the time to follow and read content from others. Comment on posts from non-competing businesses. And gather insights from others on the platform that you can implement into how you market your business.
Networking builds trust, and people in your network are more likely to start sending clients your way.
7. Reply to comments and questions
Check your comments regularly. If a follower has asked a question or commented, answer them or reply to their comment. This shows you are interested in what they have to say.
8. Spend time elsewhere
Social media is addictive, so make sure you dedicate time elsewhere too. Tweak your website, write articles and, well, do your day-to-day coaching job.
You can schedule social posts on platforms like Hootsuite, Buffer, and Later (to name just three). This way, you can send posts out at different times without spending all your time on social media.
9. Constrain to one social media platform
Do not spread yourself too thin on social media. Constrain yourself to using just ONE platform at first. You’ll have more success by concentrating on one at a time, whether that is Instagram, Twitter, Facebook, LinkedIn, or TikTok.
Pick the one you feel you can reach your audience. You can always add more platforms over time. And the best part is, you don’t have to make original content for each one.
You can take the written content from an Instagram post and reuse it on Facebook or LinkedIn. Or use the same videos on TikTok and Instagram.
By doing this, you make your message consistent across multiple platforms.
Need help writing valuable social media content?
Then why not download my Content Creation Framework and start writing useful posts and captions to make your social updates a must-read.
And while we are talking about social media, find out how to reach more people on Facebook in my article, 7 reasons why you should market your coaching business using Facebook Groups.
I hope you found this helpful!